Amy is a dynamic and results-focused communications and marketing executive, committed to staying well informed on new market trends and initiatives. Amy’s extensive industry relationships have been developed and matured over 12 years working within the property and local government industries across Australia. She currently serves on three industry boards; including Property Council Future Directions, CONECTA and Property Leaders Sydney. Amy has high levels of energy and resourcefulness and a flair for motivating team members and stakeholders to achieve set goals.
As Business Development Manager for Bureau of Urban Architecture, Amy will ensure our market presence and forward work position is sustained by managing client relationships and targeting key growth sectors. Amy combines a wealth of practical experience with formal qualifications in communications and marketing.
Hi Amy, tell us a little about your background – how did you get to where you are as the new Business Development Manager at Bureau of Urban Architecture?
I was fortunate to kick-start my property career with the Property Council in Queensland in 2010. Working at Australia's largest and most influential property industry group offered an incredible and comprehensive introduction to the Australian Property market. It was at the PCA where my passion for the industry began. In 2012, I was presented with an opportunity to take up the role of National Marketing Manager at MacroPlan, where I worked for six years alongside some of the brightest, most enthusiastic and influential industry leaders in the country. During my time at MacroPlan I was able to directly engage with a huge variety of clients across all property sectors who were so passionate about delivering city-changing and community-building development projects.
Now in my new role at Bureau of Urban Architecture I am seeing the world of property through a different lens (a very colourful and creative lens). I am enjoying learning an entirely new discipline and am appreciating how architecture and design influences actions and emotions. I'm excited to share with my network the remarkable designs Bureau is creating. We're a relatively small team but have some big ideas.
Why are you excited to be now working in the world of Architecture?
For me, I’m most excited about Architecture on a macro scale. Across Australia right now, there are major urban planning projects underway that are redefining the identity of entire cities. I love that these projects offer beauty, symmetry, chaos and confusion, and that architecture has the power to bring it about or change it all at the same time.
I think that there is a huge amount of responsibility that comes with designing buildings, precincts and cities and that architects must have a skillful combination of imagination, courage and humility when it comes time to put pen to paper. The team at Bureau of Urban Architecture are creating beautiful (and tangible) solutions for our clients and I'm excited to be part of that process.
What drives you? Has there been someone or something that has inspired your career?
Continuous improvement has always been a mantra that has guided both my personal and professional lives. I have always held the view that success rarely happens overnight, so if I want something bad enough, I establish my goal and go about achieving it. I’m quite fortunate to have incredible family and friends who believe in my potential and have always inspired me to become better at everything I do.
You are based in Sydney. What upcoming project can you see having the biggest impact on the city?
In the short time I’ve lived in Sydney, I’ve witnessed a lot of development and change. Western Sydney Airport is a transformational project that will definitely have a huge impact on the City (set to open in 2026). In the shorter term, I’m excited to see what impacts some of the rail projects will have on Sydney, including; The CBD and South East Light Rail (set to be completed and services running in 2019) as well as the Sydney Metro, the biggest urban rail project in Australian history (Sydney Metro Northwest expected to open in 2019, Sydney Metro City and Southwest set to open in 2024).
From a design and architectural perspective, I'm excited to the Bays Precinct come to life as a bustling hub of enterprise, activity and beautiful spaces over the next 20 to 30 years.
Sydney is still a relatively new city compared to the rest of the world, but it still has some stunning buildings. What is your favorite?
It is difficult to select only one as there are so many that I love. One of my many favorites would be the Queen Victoria Building, bound by George, Market, York and Druitt Streets in Sydney's CBD. I love the elaborate Romanesque architecture, featuring; the centre dome, stained glass windows and beautifully restored internal arches, pillars, balustrades and tiled floors.
It would be remiss of me not to mention the ornate Sydney Town Hall and of course the iconic Sydney Opera House as two other personal favorites.
I must add that I am as equally drawn to the potential of modern architecture in the same way I appreciate older buildings.
If you would like to understand more about Bureau of Urban Architecture please get in touch with Amy Williams, Business Development Manager at firstname.lastname@example.org to discuss how we can design and create significant and impactful projects together.